The name of Verner Baldessarini is bound with the rise of the Hugo Boss brand. It was him – a successful designer and businessman – who the Boss brothers in the 1970s set the task to redefine the concept of their family business. In 2003 the designer has left the company to create his own collections which turned out to be extremely popular.
Verner himself defines his style as “winking luxury”. His clothes, fully stripped of pompousness, is created for those who prefer reserved luxury, simplicity and beauty. The irreplaceable and always timely classical coats and remarkably well-fit jeans and trousers have long won the hearts of “Korona” clients.