The family company was founded in 1939 by the Digel family.

Digel today is a brand has international influence in the sphere of menswear. The five pillars on which all the collections stand are: Quality, Functionality, Style Guarantee, Fashion Tendencies, International Relations. Digel’s philosophy also emphasizes that quality and style may be offered at reasonable prices.

The clients of the brand are business people living in the rhythm of the modern city. They value their time and comfort. Digel accounts for it by offering new types of weatherproof and wrinkle-free fabric treatment, such as Protect3 and Traveller lines. The “Korona” retail chain has been exclusively representing Digel collections in the city of Samara 20 years.