For Pal Zileri, a premium brand, the notion of “classical” incorporates the paragon of elegance in its constant development. Since 1970 the company has been using modern technology in producing menswear paying special attention to quality control. The production is based on the Italian tailoring traditions and loyalty to the customer’s interests. Pal Zileri is a brand with an exceptionally wide assortment: from T-shirts to outerwear. The key items in the collection – the suits – are produced with the use of traditional technology called “full canvas”, which presupposes a great number of manual operations perfected by several generations of tailors. Pal Zileri is created for successful business people striving to look chic and laidback Italian style. The “Korona” retail chain has been partners with the brand for over 10 years.